Perks of Having a Good SEO

by - March 01, 2018



SEO has grown to be broadly adopted as a digital marketing strategy simply because of its effectiveness on bringing conversions and awareness. While the advantages of SEO are huge, here are the top 5 benefits of having a good SEO that you should know, a reason why you should hire an SEO agency in Singapore.

The digital landscape has evolved drastically within the past number of years, but SEO still continues to be a highly effective and essential marketing strategy. While there are lots of benefits to a good SEO strategy, we have defined the top 5 to make it easier to comprehend (or remind you!) why SEO is great.


1.     Boosts Traffic
Top positions on the search engine result pages obtain most of the impressions and clicks, so ranking in these top positions can result in considerable traffic boosts for your website. SEO also concentrates on developing informative and keyword relevant title tags and meta descriptions, which displays in the result pages. Obtaining optimized tags and descriptions really helps to increase click through rate that also stimulates increase in qualified web traffic.

2.     More ROI
SEO offers measurable results, regardless if you are an eCommerce or non-eCommerce site so there are not any issues with regards to ROI. SEO agencies have the ability to track nearly each and every facet of their strategy, like boosts in rankings, traffic and conversions. Comprehensive analytics likewise have the capability to burrow at a granular level and notice demographic data and other engagement measurement for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a purchase, all the way down to which keyword they used to search for you ahead of purchasing. For non-Ecommerce sites, you are able to attribute values to your lead conversions, like a 'contact us' form fill-out, and determine the worth of your SEO strategy that way.

3.     Cost effectiveness
SEO is among the most cost-effective marketing strategies mainly because it focuses on users who are actively searching for your products and services on the web. That’s why in Singapore, business acquires services of an SEO agency. SEO's inbound nature assists businesses spend less as an alternative to outbound strategies like cold-calling. While cold-calling may still be a highly effective strategy, the leads generated cost 61% greater than leads produced by an inbound strategy like SEO. Furthermore, as SEO also targets users that happen to be actively in search of products and services like yours, the traffic as a result of SEO is much more certified than a number of other marketing strategies, leading to cost-savings for businesses.

4.      Brand Awareness
Given that top position rankings lead to noticeable impressions, getting your website within these top positions on the result pages results in much more exposure on your website. In addition to, due to being on the 1st page for your targeted keywords will not only help users to affiliate your brand with those keywords, nevertheless it instils trust, since businesses on the first page are generally classified to be more trustworthy. The more your pages and content rank in top positions in the search engines, the greater chances you have for users to view your content and associate with your brand.

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